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Using comprehensive research for a meal service client, we identified that promotions shown between 9-11 PM substantially outperformed those shown during standard optimal periods, producing 163% higher sales.

• Choose fonts specifically designed for Arabic screen reading (like Dubai) rather than conventional print fonts
• Increase line spacing by 150-175% for improved readability
• Use right-justified text (never centered for body text)
• Prevent narrow Arabic fonts that reduce the characteristic letter shapes

For a hotel brand, we found that direct translation of their global search terms generated extremely wasteful costs. After executing a locally-focused keyword approach, their CPA dropped by over seventy percent.

Essential techniques included:

• Collaborating with Saudi local users to discover actual search behavior
• Analyzing regional rivals for competitive Market analysis search term strategies
• Building a Arabic-English keyword matrix to capture all potential searchers
• Implementing local language variations in place of standard Arabic

After years of applying universal consumer categories, their enhanced Saudi-specific division methodology generated a significant increase in campaign effectiveness and a substantial decrease in customer acquisition costs.

Essential delivery findings included:

• Reduced competition during prayer times with consistent performance

• Increased engagement on weekends particularly after evening prayers

• Temporal differences requiring spending modifications during Ramadan

• Educational timetable impacts on particular industries

• Seventy-three percent increase in organic traffic

• First page rankings for twelve high-value keywords

• Forty-one percent rise in inquiries from our online presence

• Considerable boost in customer acquisition

Last month, I was helping a large e-commerce platform that had spent over 200,000 SAR on a stunning website that was converting poorly. The issue? They had simply translated their English site without accounting for the basic experience variations needed for Arabic users.

• Relocated product photos to the left portion, with product specifications and purchase buttons on the right
• Changed the product gallery to progress from right to left
• Implemented a custom Arabic text style that maintained clarity at various dimensions

Last month, a fashion retailer approached me after wasting over 150,000 SAR on social media advertising with minimal outcomes. After restructuring their campaign, we produced a six hundred thirty-one percent improvement in advertising efficiency.

Effective approaches included:

• Showcasing collective advantages rather than individual gains
• Incorporating modest spiritual connections where appropriate
• Adjusting deal phrasing to align with Saudi traditional values
• Creating distinct creative alternatives for diverse locations within the Kingdom

Last month, authentic-review.com a retail client approached me after wasting over 250,000 SAR on underperforming pay-per-click initiatives. After redesigning their methodology, we produced a five hundred thirty-seven percent growth in ROAS.

• Repositioning CTA buttons to the right area of forms and screens
• Restructuring visual importance to move from right to left
• Adjusting clickable components to match the right-to-left scanning pattern

Essential techniques included:

• City-specific divisions beyond standard zones

• Area-specific targeting

• Urban vs. rural variations

• Foreign population zones

• Tourist destinations vs. local districts

• Position the most critical content in the top-right section of the page

• Structure page sections to flow from right to left and top to bottom

• Use more prominent visual importance on the right side of equal compositions

• Confirm that directional icons (such as arrows) orient in the right direction for RTL layouts

Essential classifications included:

• Solo vs. family choice approaches

• Information gathering levels

• Value consciousness distinctions

• Brand loyalty tendencies

• Innovation adoption velocities

• Developed a number display format that handled both Arabic and English numerals

• Restructured graphs to flow from right to left

• Used graphical cues that corresponded to Saudi cultural associations

Essential classifications contained:

• Technology choice tendencies
• Software employment patterns
• Network interaction methods
• Content consumption behaviors
• Digital purchasing advancement stages

In my recent project for a banking company in Riyadh, we found that users were frequently clicking the wrong navigation elements. Our user testing demonstrated that their focus naturally progressed from right to left, but the important navigation elements were positioned with a left-to-right emphasis.

If you're developing or revamping a website for the Saudi market, I strongly recommend working with designers who truly understand the complexities of Arabic user experience rather than merely translating Western layouts.